new video features Kate DeAraugo, Adam Noviello and Kween Kong

There are moments where music carries more than melody, where it becomes a call for change. Australian vocalist Greg Gould steps into that space with the release of his powerful new album ‘Strings Attached (Deluxe)’, led by the powerful focus track ‘No More’.

Created in response to the tragic deaths of Jesse Baird and Luke Davies, the song’s accompanying music video is grounded by an incredibly personal presence, with Baird’s mother appearing on screen in a moment that transforms the work into both a touching tribute and a powerful statement.

Upon hearing the song, Jesse Baird’s mother, Helen Baird, connected deeply with the track’s heartfelt lyrics. Co-written by Gould (with Adam Noviello & Jack Hollander), the song is a tribute to both her son Jesse and his partner Luke Davies. In the wake of a tragedy that drew widespread attention across Australia and the world and continues to unfold through ongoing legal proceedings, she was moved by its message and reached out to Gould to thank him for creating the song. She wanted to be part of the accompanying music video, not only to help raise awareness, but to honour her son and his legacy, bringing a profoundly personal layer to the project.

“My hope is that this reaches people who need it. That it starts conversations. That it makes some noise around issues that are far too often not talked about yet so close to home for so many. And most of all – that it reminds survivors that you are not alone. Being on set with Helen and the other survivors was incredibly powerful – there were many tears but also so much shared strength” says Gould.

That same spirit carries through ‘Strings Attached (Deluxe)’, which reimagines Gould’s 2024 ARIA chart-topping album, expanding its world through a series of international collaborations and four new tracks that open the project into a new chapter.

For Greg Gould, ‘Strings Attached (Deluxe)’ represents a continuation of a deeply personal body of work, shaped by lived experience and a commitment to honesty. “When I first released Strings Attached, it was my debut original album. Some of those songs had been sitting on my heart for a long time,” he shares. “Getting them out into the world meant everything to me, but I always knew I wasn’t finished with them. These songs deserved to grow, and so did I.” Expanding on themes of survival, hope, and resilience, the deluxe edition allows Gould to revisit these stories with renewed perspective, deepening their emotional impact while continuing to advocate for voices too often left unheard.

That sense of shared experience extends across the album’s expansive list of collaborators, bringing together voices from across Australia and beyond. From Grammy-winning Broadway star Shoshana Bean and global powerhouse Morissette, to Australian icons Kate DeAraugo and Tania Doko, alongside queer trailblazers including Kween Kong, AJA, Willam and Ada Vox, each contribution adds a distinct perspective to the project’s emotional landscape.

The deluxe edition also includes two bonus solo tracks, including ‘Running’ the song Gould co-wrote (with Tony Chilvers) for the upcoming Australian film ‘Body Blow’, remixes from Grammy-winning dance icon Dave Audé and Japanese hit producer Initial Talk as well as ‘You Are Enough’ with Royston Noell’ and ‘Just For You’ with Joan & The Giants.

Across ‘Strings Attached (Deluxe)’, sweeping orchestral arrangements and emotionally driven songwriting provide the foundation for a deeply collaborative body of work. Live strings, directed by Ryan Youens, bring a cinematic depth to the record, while each featured artist adds their own perspectives, styles and talents, shaping the stories from multiple angles.

Whether through the unified power of ‘No More’, the emotional openness of ‘Come Home’ with Tarryn Stokes, or the soaring presence of ‘Like This Before’ with Jaz Flowers these collaborations expand the album’s reach, reinforcing its themes of connection, resilience, and shared experience. Gould’s multi-octave voice anchors it all, holding each moment with clarity and conviction.

To support the work being done to end domestic and sexual violence, please donate to the NO MORE Foundation

brett Publisher | Editor | Administrator

Brett Hayhoe is an Australian author, media professional, and publisher with decades of experience steering community-focused narratives.

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