the viral cultural force behind the bestselling Millennial Lotería phenomenon

His beloved bilingual children’s books are helping families connect with language, culture, and play as soccer fever sweeps the globe during the World Cup.

Known for transforming the beloved Mexican game Lotería into a modern cultural sensation, Alfaro has built a devoted following and earned recognition from TIME, ADWEEK, New York Times, Men’s Health, Los Angeles Magazine for his unique ability to blend humor, nostalgia, and Latino culture in ways that resonate across generations.
Now, Alfaro is bringing that same energy to children’s publishing with two standout bilingual releases: ¡GOOOOL!: A Bilingual Book of Soccer, which introduces young readers to English and Spanish soccer vocabulary through the excitement of game day, and The Unbreakable Piñata, an interactive bilingual board book that became a #1 New Release in Children’s Spanish Books following its May 2026 release.
These books are part of Alfaro’s Best-Selling Sí Sabo Kids imprint, a bilingual children’s line created to support early language development while celebrating Latino culture through play.










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